Vlelmellio: Februari 2011

Kamis, 24 Februari 2011

[U712.Ebook] Download PDF Foundations of Marketing (Palgrave Foundations Series), by Jonathan Groucutt

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This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining theoretical concepts effectively, using a wide range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand. Groucutt's passion for the subject is clear as he offers a contemporary view of marketing, reflecting complex changes within both society and business, through a development of the marketing mix beyond the traditional 4P and 7P frameworks to encompass a new 10P framework.
Concise, affordable and comprehensive in content - this text is a must for all introductory marketing courses. �Companion Website: http://www.palgrave.com/foundations/groucutt/

Sales Rank: #10497845 in Books
Brand: Brand: Palgrave Macmillan
Published on: 2005-11-29
Released on: 2005-11-10
Original language: English
Number of items: 1
Dimensions: 9.44" h x 1.02" w x 7.46" l, 1.84 pounds
Binding: Paperback
288 pages

Features

Used Book in Good Condition

About the Author
Jonathan Groucutt is a Senior Lecturer at Oxford Brookes University Business School, UK.

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Selasa, 22 Februari 2011

[X513.Ebook] PDF Ebook Christian Theology, by John H. Sailhamer

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When busy people want to know more about the Bible and the Christian faith, the Zondervan Quick-Reference Library offers an instant information alternative. Covering the basics of the faith and Bible knowledge in an easy-to-use format, this series helps new Christians and seasoned believers find answers to their questions about Christianity and the Bible. The information is presented in units of one or two pages, so that each section can be read in a few minutes. The Zondervan Quick-Reference Library makes important knowledge affordable, accessible, and easy to understand for busy people who don’t have a lot of time to read or study.

Sales Rank: #2009327 in Books
Brand: HarperCollins Christian Pub.
Published on: 1998-08-01
Released on: 1998-08-10
Original language: English
Number of items: 1
Dimensions: 9.02" h x .24" w x 5.98" l, .25 pounds
Binding: Paperback
96 pages

Features

ISBN13: 9780310500414
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From the Author
John Sailhamer (Ph.D., UCLA) is scholar in residence at Northwestern College, St. Paul, Minnesota, and professor of Hebrew Scriptures at Western Seminary, Portland, Oregon. He is the author of the commentary on Genesis in the Expositor’s Bible Commentary, The Pentateuch as Narrative, the NIV Compact Bible Commentary, and Introduction to Old Testament Theology

From the Back Cover
When busy people want to know more about the Bible and the Christian faith, the Zondervan Quick-Reference Library offers an instant information alternative. Covering the basics of the faith and Bible knowledge in an easy-to-use format, this series helps new Christians and seasoned believers find answers to their questions about Christianity and the Bible. The information is presented in units of one or two pages, so that each section can be read in a few minutes. The Zondervan Quick-Reference Library makes important knowledge affordable, accessible, and easy to understand for busy people who don't have a lot of time to read or study.

About the Author
John H. Sailhamer is professor of Old Testament at Golden Gate Baptist Theological Seminary in Brea, California and was formerly senior professor of Old Testament and Hebrew at Southeastern Baptist Theological Seminary.. His other works include An Introduction to Old Testament Theology and The NIIV Compact Bible Commentary.

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1 of 1 people found the following review helpful.
Basic Christian Theology
By Mark K. Wickersham
This 100 page book was written for laypeople who are desiring to obtain a clear understanding of the essential beliefs of the Bible and the Christian faith. It is part of a Zondervan Pradis program I own and since I have added Wayne Grudem's 1200+ pager, Systematic Theology, to my library, I thought I might start with this basic reference.

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Totally reworking and expanding material from the author's successful book "Coaching Mentoring and Assessing" this new version focuses on the key areas of coaching and mentoring. In a highly practical and accessible style the author helps readers to develop skills and build confidence with the help of checklists, examples and supporting theory.

Sales Rank: #5421021 in Books
Published on: 2000-04
Original language: English
Number of items: 1
Dimensions: 9.16" h x .64" w x 6.32" l,
Binding: Paperback
160 pages

Review
"Very readable style...will provide invaluable to all those wanting to help people to maximise their potential." Business Executive "I found this book challenging, outstandingly helpful, easy to read and, as you read, you will come across gems that you might not expect. Well worth having on the practitioner's desk." Training Journal

About the Author
Eric Parsloe is CEO of The Total Learning Group and founder and Managing Director of the Oxford School of Coaching and Mentoring.

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3 of 3 people found the following review helpful.
Become a coach or mentor
By David
One of the most talked about methods of developing your people - coaching and mentoring - has emerged as a leading way to accelerate your team's performance. In a world of constant change the role of the management coach or mentor has taken on a formidable mantel.
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In this new book they provide a practical and informative insight into how to develop methods of mentoring in real company situations. They chart the rise of mentoring as a method of accelerated learning. They sketch the `big picture' highlighting the move to the mainstream of mentoring as a method.
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The book provides seven golden rules for effective mentoring and coaching in organisations. Many organisations will find such a practical and simple approach effective for them. With checklists and guides to best practice this book is a must for anyone who has responsibility for staff development.
David Cooper

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A 13-song collection of Def Leppard's hits recorded during the past ten years, with color photos of the band members, too. Includes: Fractured Love
* From the Inside
* I Wanna Be Your Hero
* Miss You in a Heartbeat (Acoustic and Electric Versions)
* Only After Dark
* Two Steps Behind (Acoustic and Electric Versions).

Sales Rank: #3984892 in Books
Model: 00-P1037GTX
Published on: 1994-03-01
Original language: English
Dimensions: .44 pounds
Binding: Sheet music
140 pages

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Rabu, 09 Februari 2011

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Sales Rank: #3435293 in Books
Published on: 2003-03-27
Original language: English
Number of items: 1
Dimensions: 10.25" h x 7.25" w x 2.50" l, 5.46 pounds
Binding: Hardcover
1310 pages

Review
WINNER of a 2004 Outstanding Academic Title award from CHOICE, a publication of the Association of College & Research Libraries

---CHOICE

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Sabtu, 05 Februari 2011

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Winner of the 2005 Goethe Award in Psychoanalytic Scholarship

The central argument of On Being Normal and Other Disorders is that psychic identity is acquired through one's primary intersubjective relationships. Thus, the diagnosis of potential pathologies must also be founded on this relation. Given that the efficacy of all forms of treatment depends upon the therapeutic relation, a diagnostic of this sort has wide-ranging applications.

Paul Verhaeghe's critical evaluation of the contemporary DSM-diagnostic shows that the lack of reference to an updated governing metapsychology impinges on the therapeutic value of the DSM categories. In response to this problem, the author sketches out the foundations of such a metapsychology by combining a Freudo-Lacanian approach with contemporary empirical research. Close attention is paid to the processes of identity acquisition to show how the self and the Other are not two separate entities. Rather, subject formation is seen as a process in which both the subject's and the Other's identity, as well as the relationship between them, comes into being.

By engaging this new theoretical approach in a constant dialogue with the findings of contemporary research, this book provides a compass for the practical applications of such a differential diagnostic. Post-modern categories of anxiety disorders, personality disorders, and post-traumatic stress disorders are approached both through the well-known neurotic, psychotic, and perverse structures, as well as through the less familiar distinction between an actual pathology and a psychopathology. These two outlooks, which involve the role of language and the subject's relation to the Other, are spelled out to show their implications for treatment at every turn.

Sales Rank: #583445 in Books
Brand: Brand: Other Press
Published on: 2004-11-17
Released on: 2004-11-17
Original language: English
Number of items: 1
Dimensions: 9.20" h x 1.50" w x 6.00" l, 1.66 pounds
Binding: Paperback
528 pages

Features

Used Book in Good Condition

Review
A major achievement from a major scholar....This book is an outstanding review of the highest quality Lacanian thinking. -- Peter Fonagy, University of London

The kind of book that can have transformational effects....the old ways... are replaced with a fresh new approach. -- PsycCRITIQUES Contemporary Psychology: APA Review of Books, John J. Derbort

This book will become a point of reference for both researchers and clinicians for years to come. -- Rik Loose, DBS School of Arts, Dublin

Verhaeghe creates pathways through the contested field of contemporary clinical diagnosis. The themes of this book are real and urgent. -- Bernard Burgoyne, Middlesex University

About the Author
Paul Verhaeghe

Paul Verhaeghe is senior professor at the University of Ghent (Belgium) and head of the Department for Psychoanalysis and Counseling Psychology. He teaches clinical psychodiagnostics and psychoanalytic psychotherapy and works as a psychoanalyst in private practice as well. He is the author of Does the Woman Exist? (1999) and On Being Normal and Other Disorders (2004), which won the Goethe Award for Psychoanalytic Scholarship, all available from Other Press.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Important Read in Psycho-diagnostics
By BEN
An amazing work on psycho-diagnosis -- an alternative view which gets at the person vs. objectivist-universal checklist of DSM

0 of 0 people found the following review helpful.
PV at his best
By m
This was a gift for a budding psychologist working with the aging population. Go with it Allison, don't throw in the towel (and certainly don't forget it when you go hitchhiking).

6 of 15 people found the following review helpful.
Interesting Confusion
By Amazon Customer
"On Being Normal and Other Disorders..." is in need of a good editor. I assume because of it is a translation as well as having such non-mainstream technical subject matter made editing impossible. That is unfortunate because the flow, logic, and structure has a very manic and almost psychotic quality as a result.

Notwithstanding the struggle with understanding the author's idea development, I thought the Lacanian view of psychological development was very interesting. It provided an interesting and potentially workable link between Freudian psychoanalysis and attachment theory. I am intrigued by the possibility of seeing if there is a link between Lacanian theory and Shore's brain development work.

Again, I wish it was more readable

See all 5 customer reviews...

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