Sabtu, 23 Maret 2013

[W784.Ebook] Free Ebook Brandjam: Humanizing Brands Through Emotional Design, by Marc Gobe

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Brandjam: Humanizing Brands Through Emotional Design, by Marc Gobe



Brandjam: Humanizing Brands Through Emotional Design, by Marc Gobe

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Brandjam: Humanizing Brands Through Emotional Design, by Marc Gobe

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience.

  • Follow-up to Emotional Branding - 50,000 copies sold in nine languages
  • Insider's look at creating powerful, compelling brands and identities
  • Exciting new ideas for using design to drive consumers to embrace brands

  • Sales Rank: #147164 in Audible
  • Published on: 2013-02-28
  • Format: Unabridged
  • Original language: English
  • Running time: 691 minutes

Most helpful customer reviews

0 of 0 people found the following review helpful.
A little boring but has good insights
By A. Lin
Gobe can be very wordy and hard to read. Fortunately, he has little insights section at the end of every chapter and summarize the main points for you. It's an excellent book on how design affects marketing and consumer behavior.

2 of 4 people found the following review helpful.
A top pick.
By Midwest Book Review
Brands today must shift from commodity status to associations with emotion and inspiration - thus 'brandjamming', a metaphor Marc Gobe uses to support the idea that brands which succeed best connect with culture and emotions. Chapters tell how to encourage collaboration, innovation and intuition to support 'brandjamming', drawing on the author's vast experience as CEO of one of the world's top ten brand image creation firms. College-level students of business will find this real-world perspective goes beyond theory to create a foundation of standards and basics essential to re-vamping the brand association process, making BRANDJAM: HUMANIZING BRANDS THROUGH EMOTIONAL DESIGN a top pick.

0 of 6 people found the following review helpful.
Brandjam: Right on the money!
By Stephan Sigaud
Brandjam from Marc Gobe is right on the money. Marketers must start paying attention to the emotional connection between the brand and the consumer. Gobe leverages his vast experience to demonstrate this in a clear and easy to understand way, using very relevant examples. A great marketing book.

Stephan Sigaud,

President

Harris Interactive Loyalty

See all 3 customer reviews...

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Senin, 11 Maret 2013

[V247.Ebook] Ebook Free Texts and Lessons for Content-Area Reading: With More Than 75 Articles from The New York Times, Rolling Stone, The Washington Post, Car and

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Texts and Lessons for Content-Area Reading: With More Than 75 Articles from The New York Times, Rolling Stone, The Washington Post, Car and

"To have any hope of kids investing fully in the subject matter, we have to start by evoking their curiosity and get them interested in the topic. Engaging the students can't wait. If we wait for the fun stuff that might pop up later, the kids will have already jumped ship."

-Harvey "Smokey" Daniels and Nancy Steineke

Today we're all expected to be "teachers of reading"-no matter what our subject area. With Texts and Lessons for Content-Area Reading, Harvey "Smokey" Daniels and Nancy Steineke support content-area and language-arts teachers alike by pairing more than 75 short, kid-tested reproducible nonfiction texts with 33 simple, ready-to-go lessons that deepen comprehension and support effective collaboration.

In the same teacher-friendly, classroom-wise voices that made Subjects Matter and Content-Area Writing bestsellers, Daniels and Steineke prove that with the right materials and the right lessons, you can turn your kids into much better readers in your subject field by showing:

  • how proficient readers think
  • how skillful collaborators act
  • how to use quick and engaging activities that add to,
    not steal from subject-matter learning.

Each real-world text was chosen for its subject-area relevance, its interest to teens, and for its "wow factor"-the texts most likely to engage kids in discussion and debate. Step-by-step lessons accompany each text, including:

  • 23 Strategy Lessons that focus closely on at least one key comprehension strategy or collaboration skill that proficient learners use, and address the Common Core Standards for ELA
  • 10 Text Set Lessons that directly align to commonly taught curricular topics and offer a deeper, longer engagement in the subjects and strategies at hand.

Watch what happens when you give your kids a combination of interesting texts, instruction in smart-reader strategies, and an explicit understanding of good discussion skills. Meeting the standards has never been so much fun.

Better Together!

Used together, Texts and Lessons for Teaching Literature and Texts and Lessons for Content-Area Reading give you all the lesson ideas you need for all text types. Save 15% when you buy them together in a Texts and Lessons Bundle.

  • Sales Rank: #39627 in Books
  • Published on: 2011-02-01
  • Released on: 2011-02-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .55" w x 8.50" l, 1.45 pounds
  • Binding: Paperback
  • 280 pages

About the Author
Harvey "Smokey" Daniels has been a city and suburban classroom teacher and a college professor, and now works as a national consultant and author on literacy education. In language arts, Smokey is known for his pioneering work on student book clubs, as recounted in Literature Circles: Voice and Choice in Book Clubs and Reading Groups, and Minilessons for Literature Circles. His latest bestselling books on content-area literacy are Upstanders, Subjects Matter, Second Edition; Texts and Lessons for Teaching Literature; Texts and Lessons for Content-Area Reading; Comprehension & Collaboration; and Content-Area Writing. He is also coauthor of Best Practice, Fourth Edition and The Best Practice Video Companion as well as editor of Comprehension Going Forward. Smokey works with elementary and secondary teachers throughout the United States, Canada, and Europe, offering demonstration lessons, workshops, and consulting, with a special focus on creating, sustaining, and renewing student-centered inquiries and discussions of all kinds. Smokey shows colleagues how to simultaneously build students' reading strategies, balance their reading diets, and strengthen the social skills they need to become genuine lifelong readers. Connect with Smokey @smokeylit. READING Comprehension Going Forward Mini-lessons for Literature Circles Subjects Matter, Second Edition Texts and Lessons for Content-Area Reading Texts and Lessons for Teaching Literature WRITING Community of Writers Content-Area Writing LITERACY Comprehension & Collaboration Inquiry Circles for Elementary Classrooms Inquiry Circles for Secondary Classrooms SCHOOL CULTURE Best Practice, Fourth Edition Best Practice Video Companion Rethinking High School Rethinking High School Video Upstanders

Nancy Steineke consults nationally as a keynote speaker, workshop presenter, and literacy coach for K-12 teachers. She specializes in content-area literacy, nonfiction writing, purposeful close reading, literature circles, and student engagement. Nancy keeps the focus on manageable teaching strategies that best benefit students. A published author and accomplished teacher, Nancy has been featured in classroom videos for Best Practice and Comprehension and Collaboration. Her groundbreaking work with book clubs and student led discussion groups is captured in her books Assessment Live! and Reading and Writing Together. A frequent collaborator with Harvey "Smokey" Daniels, they have co-authored Mini-Lessons for Literature Circles; Texts and Lessons for Content Area Reading; and Texts and Lessons for Literature. Nancy presents annually at the National Council of Teachers of English, International Reading Association, and various state conferences. She is also an Illinois Writing Project leader. Along with Harvey Daniels, Nancy has organized and led over 50 multi-day residential institutes for teachers in locations around the United States.

Most helpful customer reviews

97 of 101 people found the following review helpful.
Great resource for informational/nonfiction articles
By DoKi
There is a major push to focus on more nonfiction/informational articles in the language arts clasroom. I am currently teaching 6,7, and 8th grade language arts. The hardest part about using nonfiction/informational articles is finding them. These guys have done all of the hard work for you and collected 75 different high interest nonfiction stories. I have already used one with my 7th and 8th graders, the Chicogo Tribune article about no homework in junior high. My 8th graders couldn't believe that this was a real article, I guess they thought it was a trick ; Anyway, the activity was easy to use, super quick prep, and sparked lots of interesting discussions. This is definitely staying on my desk and I know I am going to get a lot of use out of it. The authors give you lesson ideas and discussion starters, but honestly the best part of the book is that you can find a plenty of appropriate and high interst articles in one place!

87 of 90 people found the following review helpful.
must have if you teach teenagers
By maysea
This book is exactly what I have been looking for. I gave it 4 stars because I would have appreciated if it had told me the age groups that the book was written for. I will use the lessons, but I am going to have to find articles that are appropriate for elementary. I would encourage authors to write a book for grades 3-5. Besides, finding the articles is what I was paying for. It's the part that is most time consuming!

64 of 69 people found the following review helpful.
Ideas Abound
By DendaC
Finally a way to teach the strategies in content areas and not have to spend hours looking for articles for students to read. I have been teaching reading strategies for several years now, but I always struggled to find the right article to go with the strategy being taught. NO LONGER! This book has a lesson and an article ready for you. The articles are engaging and the lessons are on target. I can't thank these authors enough for putting this book together for me and my students.

See all 103 customer reviews...

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Minggu, 10 Maret 2013

[O249.Ebook] Ebook Free Nutrition Almanac (4th ed), by Gayla J. Kirschmann, John D. Kirschmann

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Nutrition Almanac (4th ed), by Gayla J. Kirschmann, John D. Kirschmann

The three previous editions of this broadly popular reference have brought simple, sensible, and accurate nutrition information to an eager audience of health-conscious readers. This edition continues the high standards set by its forebears, offering sound, down-to-earth advice on health and nutrition in an easygoing style. As before, this book aims to empower readers to take charge of their own health. Illnesses can be prevented, say the authors, through knowledge and use of proper nutrition. They call on an increasing body of scientific evidence to back their arguments that vitamin and mineral supplements can also be effective tools in disease prevention and cure. Remedies such as herbal medicine and alternative treatments including homeopathy are also explored. Tables and charts give accurate nutrition data on most common foods.

  • Sales Rank: #1062279 in Books
  • Published on: 1996-06-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.25" h x 8.00" w x .75" l,
  • Binding: Paperback
  • 494 pages

Amazon.com Review
The first three editions of Nutrition Almanac sold more than 2.5 million copies. The 494-page fourth edition is expanded and updated, with new information to answer your questions and help you plan your personal nutritional program. "Nutrition is the relationship of foods to the health of the human body," explain the Kirschmanns (daughter and father), and they cover every aspect of how food relates to health. A detailed section on nutrients, for example, describes each vitamin and mineral, how it is absorbed and stored, dosage and toxicity, deficiency effects and symptoms, beneficial effect on ailments, and research findings. Another section offers 175 pages of common ailments and stressful conditions that may be related to nutrition, and which nutrients, exercise, herbs, and homeopathic remedies may be beneficial for each. A shorter chapter on herbs summarizes the medicinal uses of 70 herbs. The book also includes 73 pages of extensive nutritional information about common foods, showing how they help meet the RDA for each nutrient for both babies and adults. It is surprising in a book as up-to-date as this one that the authors choose to include height/desirable-weight charts, which are thought by experts to be outdated and irrelevant to health. Otherwise, this is a reference book you'll use often if you care about tracking and improving your nutrition. --Joan Price

From the Back Cover
The Nutrition Almanac is a favorite reference in more than 2.5 million American homes for good reason. It is a complete nutritional guide that empowers you to take charge of your own health. It offfers quick answers to questions about nutrients plus gives you everything you need to plan a total nutritional program, all in a friendly, down-to-earth style. This edition is painstakingly expanded and updated to put thousands more of the latest scientific findings about nutrition and health at your fingertips. The Nutrition Almanac: offers simple, sensible, accurate, and complete nutritional information; provides a full nutritional analysis of more than 1,600 foods; explains the scientific basis for preventing, and sometimes curing, illnesses through proper nutrition; tells how to use vitamin and mineral supplements for better health; provides source and dose information on vitamins and minerals; covers the role of antioxidants, phytochemicals, polyphenols, and phytoestogrens in optimum health; offers helpful information on healthful cooking; explores alternative treatments such as homeopathy and aromatherapy; explains the relationships among exercise, diet, and health; charts important information for easy reading.

Most helpful customer reviews

0 of 0 people found the following review helpful.
It's become extremely important for me to make certain that ...
By Delores Rue-Jones
It's become extremely important for me to make certain that my husband's food has the lowest level of potassium possible and this book has the nutritional value of every food in existence. It literally will help me save his life. Thanks!

8 of 8 people found the following review helpful.
Indispensable!
By Student of Heart Disease
I bought this book at the local bookstore after looking at other books in the same area. I have only read a few articles - however, I USE THE FOOD COMPOSITION TABLES CONSTANTLY! This is Section IX - Table of Food Composition, starting on page 389. The authors give 35 elements in each food (after measure and weight) - starting with calories, protein, numerous vitamins and minerals, and the 8 essential amino acids. If you're trying to understand which foods contain the most of a certain element, this is great! This (or something like it) is a must-have for dealing with various diets! I use this all the time to look up vegetables, fruits, beans, meats, etc.

21 of 23 people found the following review helpful.
Very helpful, except for counting fiber intake.
By Pat S.
I own the 1979 version of Nutrition Almanac. It has been very helpful to me in information, and in tracking my nutrition intake. However, I recently started counting grams of fiber, and started questioning when I couldn't get anywhere near the RDA of 25 grams. Then I remembered that years ago, insoluable fiber was not included in nutrition information, as it's benefit was not yet known. So I decided to purchase the latest version, and to my surprise, it has the same low fiber numbers as my 1979 version. I looked up 3 different fruits in this book and another, and there was a huge difference in grams of fiber listed. Other than this, it's a great book - mine is falling apart from use. If you want to increase your natural sources of vitamins and minerals, this book will show you which foods they are in.

See all 19 customer reviews...

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Kamis, 07 Maret 2013

[P799.Ebook] Free PDF Adjustment Computations: Statistics and Least Squares in Surveying and GIS (Wiley Series in Surveying and Boundary Control), by Paul R. Wo

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Adjustment Computations: Statistics and Least Squares in Surveying and GIS (Wiley Series in Surveying and Boundary Control), by Paul R. Wo

Adjustment Computations: Statistics and Least Squares in Surveying and GIS (Wiley Series in Surveying and Boundary Control), by Paul R. Wo



Adjustment Computations: Statistics and Least Squares in Surveying and GIS (Wiley Series in Surveying and Boundary Control), by Paul R. Wo

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Adjustment Computations: Statistics and Least Squares in Surveying and GIS (Wiley Series in Surveying and Boundary Control), by Paul R. Wo

The complete guide to adjusting for measurement error —expanded and updated.

All measurements contain errors. And with global positioning systems, total station instruments, digital metric cameras, and satellite imaging systems now generating vast quantities of data, adjustment for errors is crucial to accurate interpretation. Adjustment Computations provides a complete, up-to-date treatment of every aspect of least squares adjustment, the most rigorous procedure available for computing adjustments to measured data.

This comprehensive work starts with basic principles and proceeds to the development of proper mathematical and stochastic models. Advanced topics include use of constraint equations and blunder detection. Each chapter is supported by clear, practical examples, numerous illustrations, and helpful end-of-chapter problems. The accompanying disk contains three software packages: statistical analysis, the performance of least squares adjustments, and basic matrix operations.

New material in this expanded edition includes:

  • Error propagation in angle and distance measurements, traverse computations, and elevation determination
  • Confidence intervals and statistical testing
  • Adjustment of GPS networks
  • Blunder detection in horizontal survey networks.

An excellent reference and self-study source for working surveyors, photogrammetrists, and GIS managers, this book is an indispensable resource for students preparing for the LSIT, LS, and PE exams and the ideal text for courses in surveying, civil engineering, forestry, cartography, and geology.

  • Sales Rank: #2566251 in Books
  • Published on: 1997-02-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.57" h x 1.43" w x 6.40" l, .0 pounds
  • Binding: Hardcover
  • 584 pages

From the Publisher
The only book devoted solely to least square adjustments. Early chapters define terms and introduce the fundamentals of errors and methods for analyzing them. The next chapters deal with error propagation in diverse types of basic surveying instruments, followed by those which describe observation weighting and introduce the least squares method for adjusting observations. Applications of least squares in adjusting basic types of surveys are presented in separate chapters. The more advanced topics of blunder detection, the general least squares approach and computer optimization are covered in the last chapters. Example problems, ranging from the analysis of a single observation to adjustment of complex data networks, illustrate statistical analyses and least squares adjustment of typical surveying measurements. The accompanying disk contains programs for statistical evaluations, the performance of least square adjustments and basic matrix operations.

From the Back Cover
The complete guide to adjusting for measurement error —expanded and updated.

All measurements contain errors. And with global positioning systems, total station instruments, digital metric cameras, and satellite imaging systems now generating vast quantities of data, adjustment for errors is crucial to accurate interpretation. Adjustment Computations provides a complete, up-to-date treatment of every aspect of least squares adjustment, the most rigorous procedure available for computing adjustments to measured data.

This comprehensive work starts with basic principles and proceeds to the development of proper mathematical and stochastic models. Advanced topics include use of constraint equations and blunder detection. Each chapter is supported by clear, practical examples, numerous illustrations, and helpful end-of-chapter problems. The accompanying disk contains three software packages: statistical analysis, the performance of least squares adjustments, and basic matrix operations.

New material in this expanded edition includes:

  • Error propagation in angle and distance measurements, traverse computations, and elevation determination
  • Confidence intervals and statistical testing
  • Adjustment of GPS networks
  • Blunder detection in horizontal survey networks.

An excellent reference and self-study source for working surveyors, photogrammetrists, and GIS managers, this book is an indispensable resource for students preparing for the LSIT, LS, and PE exams and the ideal text for courses in surveying, civil engineering, forestry, cartography, and geology.

About the Author
PAUL R. WOLF, PhD, Emeritus Professor, Department of Civil and Environmental Engineering, University of Wisconsin, is the author of Elements of Photogrammetry and the bestselling Elementary Surveying, now in its ninth edition.

CHARLES D. GHILANI, PhD, is Associate Professor in the College of Engineering and Chair of the Surveying Program at Pennsylvania State University.

Most helpful customer reviews

3 of 4 people found the following review helpful.
Wonderfull reference
By A Customer
It covers the title subjects very well, and also covers related topics (such as blunder detection in horizontal networks) very well.

5 of 5 people found the following review helpful.
The included software package
By Uwe Raback, development worker
This is an excellent and relevant book. It is well structured, and the examples are very much practice oriented. However, when I tried to install the included software under Windows 98 and Windows 2000 Prof I failed. Only under Windows 95 it runs!
Did I something wrong or it is just like that!
I would appreciate any helpful comment!

3 of 3 people found the following review helpful.
Excellent Resource
By Todd in DC
Starts off with some basic principles before going in to more developed mathematical and stochastic models and even includes topics include in the use of constraint equations and blunder detection. Explanations are supported by clear & practical problems. Excellent book for surveyors and photogrammetrist.

See all 5 customer reviews...

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Rabu, 06 Maret 2013

[J926.Ebook] Ebook Free Captain Blood, by Rafael Sabatini

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Captain Blood, by Rafael Sabatini

Captain Blood, by Rafael Sabatini



Captain Blood, by Rafael Sabatini

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Captain Blood, by Rafael Sabatini

A gentlemanly Irish physician is innocently condemned to a life of slavery in the English colonies across the sea. There, on a Caribbean Island plantation, the good Dr. Peter Blood, toils as a slave. A chance raid by Spaniards affords Blood his opportunity to escape into a life of piracy and crime upon the high seas. But Blood is a pirate with a sense of honor. How Blood distinguishes himself against his enemies, is the tale in this enjoyable historical adventure.

  • Sales Rank: #2752631 in eBooks
  • Published on: 2016-03-27
  • Released on: 2016-03-27
  • Format: Kindle eBook

From Library Journal
This title is immediately recognizable as the basis for Michael Curtiz's 1935 film starring Errol Flynn. At the time of its 1922 debut, however, the book was a smash hit and was followed up with additional adventures of swashbuckler Peter Blood in numerous sequels. A salty dose of high-seas adventure for all fiction collections, this is the most affordable edition currently available.
Copyright 1998 Reed Business Information, Inc.

Review
"Confident, dramatic sweep, and an unfailing boldness of romantic colour."� —London Times

"He was born with a gift of laughter and a sense that the world was mad." —Sabatinis' epitaph

"First-class storytelling."� —Library Journal

About the Author
Rafael Sabatini (1875-1950), of Italian and English parentage, was a prolific and best-selling author. He wrote in English, his adopted language.

Most helpful customer reviews

95 of 101 people found the following review helpful.
Library Binding is not all it seems
By Zeta Thompson
I have loved Sabatini ever since I read The Sea Hawk in 7th grade. His stories are full of swashbuckling and high adventure. I hadn't read Captain Blood for a while, so I took it out of the library. I remembered how much I loved it, so I went down to the book store to order it in hardback to add to my collection. Imagine my surprise to discover that it may be library binding, but not edition. The book has been edited. Whole scenes cut that sometimes may seem incidental when they occur, but actually contribute in some way to the character development and choices made by the character. I would not advise buying this edition if you are a fan of the book. If you have seen the movie and just want to know what the book was really like, there is enough in there to give the flavor. But I advise all Sabatini fans to avoid it and look for an unabridged copy.

41 of 41 people found the following review helpful.
one of my all-time favorite books
By Linda
I have read Captain Blood many times. I enjoy it more each time. It is a masterpiece of swashbuckling adventure and romance. Maybe it is because it was written in 1935, but it is so nice to read stories that do not have gratuitous sex scenes added or a lot of graphic violence. The language is much more flowery than what we normally get in today's novels.

I wish someone would do a remake of Captain Blood, the movie. The Errol Flynn movie is still good, but with today's special effects, it could be really good if they didn't ruin it like Disney ruined the Pirates of the Caribbean movies with too much absurdity. The books are great though.

By the way, there are two sequels of this book. They do not take place after this book, but are more adventures that would have been during the time of this story, but didn't get put into this book because it would have been a lot more pages. These sequels are both as enjoyable as this book to read.

Since all of Rafael Sabatini's books are now in the public domain, one great perk for people who have a Kindle or an iPhone with a Kindle app, you can get these books for free as eBooks.

1 of 1 people found the following review helpful.
Does the movie one better
By cbobcant
I read a lot of stories that are set in the age of sailing ships. This one I had not read just why I don't know, but the movie starring Errol Flynn is one of my favorites. So I decided it was time to read Captain Blood and compare the book to the movie. Back in my youth I read Scaramouche by Rafael Sabatini and liked it so why did I wait so long to read this one heck if I know. This is a story of a man, whose only crime was to be humane at a bad time in English History. Peter Blood is a doctor accused of treason and sent into slavery in the West Indies. There he escaped and becomes a buccaneers. More than adventure story it is about redemption of a man, who has grown cynical due to his fate. If you have seen the movie based on this book then by all means read this book as you be amazed by how the movie follows the book. Trust me this is a great story that had a great movie made from it. I have kicked myself for not reading this book years ago.

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