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So much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Some say beauty is a luxury. But what if it is key to creating a better world for us all?
Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: is it useful and considered. Is it a thing of beauty? Do Design you will inspire you to:
- Improve your creative process
- Raise the quality and craft of your work
- Consider the experience as much as the product
- Adopt simplicity, utility and honesty as guiding principles
We are creative beings. We love to make things. This book will inspire you to create better things, for better reasons. Things that people will love – for a long time to come.
- Sales Rank: #517141 in Books
- Published on: 2016-05-01
- Released on: 2016-05-01
- Original language: English
- Number of items: 1
- Dimensions: 7.00" h x .40" w x 4.80" l, .0 pounds
- Binding: Paperback
- 128 pages
Review
'An excellent guide to the essence of beauty - the freedom to create it and an argument for its power and importance to the soul.'
About the Author
Alan Moore has designed and created everything from books to businesses. He has a unique grasp on the forces that are reshaping our world and how to creatively respond to them. Working on six continents, Alan has shared his knowledge in the form of board and advisory positions at companies such as Hewlett Packard, Microsoft and The Coca Cola Company, workshops and speaking as well as teaching in institutions as wide ranging as MIT and Reading University’s Typography Department, Sloan School of Management and INSEAD. He is the author of four books on creativity, marketing and business transformation including 'No Straight Lines: making sense of our nonlinear world' (2011). He still works as an artist. He tries everyday to lead a life as beautifully as he possibly can.
Most helpful customer reviews
0 of 0 people found the following review helpful.
do read this
By Eric T.
arrived super quick considering it had to jump across the pond. interesting read, good info for designers and those that appreciate and understand the importance of aesthetics in design.
0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
nice book gan!
0 of 0 people found the following review helpful.
Beautiful stories
By M. van Doorn
It was ten years ago when a friend of mine said to me 'Beauty is everything'. This idea had never crossed my mind. I knew my friend liked beautiful things, well, ok, some do some don't. Beauty is 'everything' seemed a little bit overrated to me. But ever since this little sentence sticked and kept returning to me. And over the years I discovered that beauty isn't someones hobby, but a fundamental element of every aspect of life itself.
If you've never asked yourself the question why beauty might be 'everything', read Alan Moore's Do Design. The relevance of beauty reveals itself step by step and slowly. At first, it doesn't look like the book wants to convince you about anything. It's a storybook. You read the story of Mohammed Ali's (very short) poem, read about the origin of martial-arts form 'Aikido' and the story about how to keep a family farm in business. It's the diversity and abundance of the stories that builds to a point of understanding the role of beauty in life (personal- and business life).
If you don't want to connect the dots yourself, the book gives you a helping hand by presenting practices and maxims. Design is the way to deliver beauty to your business and your life. Part of the structure of the book - design as a mindset, a process and a craft - creates enough texture to Do Design, or start doing it.
It's a crazy world we live in. The relevance of Do Design won't be easily accepted by everyone. But more and more organisations are looking for purpose and relevance themselves. They will find a lot of inspiration in Alan Moore's book.
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